Google on Using Personalized Search and Privacy Tools

Google has produced two videos explaining their privacy practices and tools in the context of personalized searching. The first video provides information Google collects (IP addresses, cookies, and search queries) and how Google uses this information to improve your search experience as well as prevent against fraud and other abuses.

The second video takes a closer look at personalization and the privacy tools available when a searcher choose to personalize his or her search. As the video explains, Google's privacy tools — such as "pause" and "remove" buttons — help put a searcher in control of personalization.

Hat tip to beSpacific. [JH]