Serial Entrepreneurs and the Rise of Web 2.0

Just release, Lacy's book is on my summertime reading list. [JH]

Once You're Lucky, Twice You're Good:
The Rebirth of Silicon Valley and the Rise of Web 2.0
by Sarah Lacy

List Price: $26.00 
Hardcover: 304 pages
Publisher: Gotham (May 15, 2008)
ISBN-10: 1592403824
ISBN-13: 978-1592403820

Book Description: Once You’re Lucky, Twice You’re Good is the story of the entrepreneurs who learned their lesson from the bust and in recent years have created groundbreaking new Web companies. The second iteration of the dotcoms—dubbed Web 2.0—is all about bringing people together. Social networking sites such as Facebook and MySpace unite friends online; YouTube lets anyone posts videos for the world to see; Digg.com allows Internet users to vote on the most relevant news of the day; Six Apart sells software that enables bloggers to post their viewpoints online; and Slide helps people customize their virtual selves.

Business reporter Sarah Lacy brings to light the entire Web 2.0 scene: the wide-eyed but wary entrepreneurs, the hated venture capitalists, the bloggers fueling the hype, the programmers coding through the night, the twenty-something millionaires, and the Internet “fan boys” eager for all the promises to come true.

About the Author: Sarah Lacy has reported on startups and venture capital in Silicon Valley for nearly a decade. Most recently she was a reporter for BusinessWeek, where her August 2006 cover story on Web 2.0 was among the most popular summer issues in the magazine’s history.