TechPresident's 2007 Campaign Web Index

TechPresident's 2007 Campaign Web Index is an opinion survey that asked 13 questions to determine which presidential campaigns were best at using the various elements of the web. The panel judged Ron Paul and Barack Obama to have the best overall web presences, and they also led their respective fields in the most individual categories. Mike Huckabee and John Edwards followed, with each earning strong support from our panel. But while these four campaigns were the leaders, there were many surprises in specific categories. For example, Hillary Clinton and Mitt Romney scored the most points for their online rapid response work.

The survey asked the following questions:

1. Which campaign has made the best use of online video?
2. Which campaign has made the best use of email?
3. Which campaign has made the best use of online social networking?
4. Which campaign has made the best use of its blog?
5. Which campaign has done the best work engaging online political activists?
6. Which campaign has made the best use of "Web 2.0" techniques like RSS, widgets and tagging?
7. Which campaign is doing the best work spending money on online advertising?
8. Which campaign is making the best use of mobile technology?
9. Which campaign is doing the best work raising money using online tools?
10. Which campaign has done the best job of informing voters about their candidate's position on issues?
11. Which campaign has done the best "rapid response" work online?
12. Which campaign has made the best use of the web to decentralize power?
13. Which campaign has the best overall web presence?

[JH]