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Ajax Throws Web Metrics Into Question
Ajax "has changed the model of page views from an impression measurement perspective,'' said Sheryl Draizen, senior vice president with the trade group Interactive Advertising Bureau. Her organization has convened a working group to set industry standards on how ad impressions should be counted in light of Ajax. Read more about it on SiliconValley.com [JH]
February 19, 2007 in Metrics | Permalink
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