What Is Fair Use? Blog
Hat tip to Adjunct Law Prof Blog. [JH]
Top 20 Most Profitable Tech Companies in 2007
Courtesy of Fortune's annual ranking. Here's the top five.
|Company||Profit in Billions
(% Change Over 2006)
|Revenue in Billions
(% Change Over 2006)
|Profits as Percent of Revenue|
Other Notables: Google (7th place), Apple (8th), Dell (10th), Nvidia (17th) and Adoble (18th).
Two less recognizable names: MEMC Electronic Materials (16th), manufacturer of polysilicon wafers used to make solar cells and Lam Research (20th), flash memory chip maker. [JH]
12 Important U.S. Laws Every Blogger Needs to Know
Check out the brief overview at Aviva Directory. [JH]
Berners-Lee Addresses WWW2008 in Beijing
Monitoring and Managing Reputations Online
|Guest blogging on Mashable, Andy Beal outlines ten tactics that could prevent your company suffering its own online reputation meltdown. [RJ]|
This is sure to become the definitive guide for members of any company or group who want to join and shape the often brutally honest conversation across social media about their brands, products, and people. — Tom Giles, Editor, Technology & Science, BusinessWeek.com
Radically Transparent: Monitoring and Managing Reputations Online
by Andy Beal and Judy Strauss
List Price: $29.99
Publisher: Sybex (March 4, 2008)
Book Description: Radically Transparent is the complete resource for monitoring, managing, building, and repairing online reputations. The comprehensive guide provides a full-featured reputation monitoring and management system. It includes practical, step-by-step instruction in four skills for personal reputation construction: public relations, search engine optimization, research, and online content creation. It explains how to apply these skills to create online content for blogs, social networking sites, and text communication (e-mail, text messaging, and so forth). The book provides background information, research results, anecdotal evidence, case studies, and practical strategies. It also emphasizes Internet research techniques for identifying and monitoring online identities and features exercises that reinforce key discussions.
Part I explores this new era of transparency and its implications for companies and individuals. Part II reveals the best online reputation management tools and techniques. It explains the what, when, and how of reputation monitoring and explores how to leverage social media to build positive buzz, use search engines to your advantage, and communicate effectively using everything from emails and IMs to blogs and social networks. Part III shows how to track, manage, and repair your online reputation. It explores various tracking methods, provides strategies and techniques when reputation repair is in order, and concludes with a concrete, seven-step action plan for successful and ongoing online reputation management.
Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation. They detail important public relations, search engine optimization, research, and online content creation strategies and provide a seven-step action plan so that you can develop the skills necessary to monitor and manage your reputation. You'll learn how to:
- Navigate the new rules of engagement in a transparent world
- Define who you are and develop your personal or corporate brand
- Create positive PR buzz with your online content
- Gain visibility in web search results and harness SEO tools
- Understand the pros and cons of e-mail before you hit "Send"
- Use the latest Internet tracking methods and understand how information spreads online
- Apply solid strategies for reputation repair when things go wrong
Best Legal Website of 2008 Competition
|Recent winners of the Best Legal Website Competition|
|2007: carbonhouse, inc. for Womble Carlyle Sandridge & Rice|
2006: Thomson-FindLaw for Yanowitch Law, P.A.
2005: Frost Brown Todd LLC
2004: Saturno Design LLC for Pierce Atwood - Attorneys at Law
2003: Pepper Hamilton LLP
2002: Lane Powell Spears Lubersky LLP
The Web Marketing Association announces the call for entries for its 12th annual international WebAward Competition for websites. The Association will once again name the Best Legal Website of 2008.
The WebAwards is "the standards-defining competition that sets benchmarks for 96 industries," including legal web sites, based on the seven criteria of a successful website. The deadline for legal websites to enter to be judged is May 31, 2008.
Best websites are selected by judges who review the entered websites using the seven criteria below:
- Ease of use
- Use of technology
Competition guidelines and entry form at the WebAwards 2008 site. [JH]