The Blog Council Releases Disclosure Best Practices Toolkit
The Blog Council has released its Disclosure Best Practices Toolkit. The Toolkit is a draft series of checklists to help companies, their employees, and their agencies learn the appropriate and transparent ways to interact with blogs, bloggers, and the people who interact with them. Topics covered include:
- disclosure of identity,
- personal/unofficial blogging and outreach,
- blogger relations, compensation and incentives,
- agency and contractor disclosure, and
- creative flexibility.
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