Monitoring and Managing Reputations Online

Guest blogging on Mashable, Andy Beal outlines ten tactics that could prevent your company suffering its own online reputation meltdown. [RJ]

This is sure to become the definitive guide for members of any company or group who want to join and shape the often brutally honest conversation across social media about their brands, products, and people. — Tom Giles, Editor, Technology & Science, BusinessWeek.com

Radically Transparent: Monitoring and Managing Reputations Online
by Andy Beal and Judy Strauss

List Price: $29.99
Publisher: Sybex (March 4, 2008)
Language: English
ISBN-10: 0470190825
ISBN-13: 978-0470190821

Book Description: Radically Transparent is the complete resource for monitoring, managing, building, and repairing online reputations. The comprehensive guide provides a full-featured reputation monitoring and management system. It includes practical, step-by-step instruction in four skills for personal reputation construction: public relations, search engine optimization, research, and online content creation. It explains how to apply these skills to create online content for blogs, social networking sites, and text communication (e-mail, text messaging, and so forth). The book provides background information, research results, anecdotal evidence, case studies, and practical strategies. It also emphasizes Internet research techniques for identifying and monitoring online identities and features exercises that reinforce key discussions.

Part I explores this new era of transparency and its implications for companies and individuals. Part II reveals the best online reputation management tools and techniques. It explains the what, when, and how of reputation monitoring and explores how to leverage social media to build positive buzz, use search engines to your advantage, and communicate effectively using everything from emails and IMs to blogs and social networks. Part III shows how to track, manage, and repair your online reputation. It explores various tracking methods, provides strategies and techniques when reputation repair is in order, and concludes with a concrete, seven-step action plan for successful and ongoing online reputation management.

Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation. They detail important public relations, search engine optimization, research, and online content creation strategies and provide a seven-step action plan so that you can develop the skills necessary to monitor and manage your reputation. You'll learn how to:

• Navigate the new rules of engagement in a transparent world
• Define who you are and develop your personal or corporate brand
• Create positive PR buzz with your online content
• Gain visibility in web search results and harness SEO tools
• Understand the pros and cons of e-mail before you hit "Send"
• Use the latest Internet tracking methods and understand how information spreads online
• Apply solid strategies for reputation repair when things go wrong