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Is Facebook Overrated?

The article is about the advertising prospects of Facebook and MySpace. "Members of both Facebook and its chief rival, MySpace, spend on average about 3 1/2 hours a month clicking around on each site, but they get so caught up in checking out their friends' pages and updating their own that they are less likely to click through to the ads, writes Anita Hamilton in this Time article. [JH]

November 27, 2007 in Facebook, MySpace, Social Media | Permalink

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