Sniffing Out Fake Blogs

From PC Magazine:

"You are perusing the shelves of a local bookstore, and you see the memoir of Count Chocula or the collected letters of Mr. Whipple. Might you be suspicious? Well, in the blogosphere, companies are trying to use legitimate-looking blogs as ads—nicknamed "flogs" for "fake blogs." But increasingly, savvy bloggers are thwarting them."

See also:  Manipulating the Blogosphere for Fun and Profit, PC Magazine. [RJ]